Expect the unexpected*

When you’re the type of person who sees things a bit differently you become aware of design opportunities that might otherwise go unnoticed. When it comes to your brand, product or service, these insights will help set it apart…

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For over 25 years DV8 Creative has been seeing things a bit differently. Working with like-minded people, creative in their own fields, we provide a personal and unique design service. Designer Stephen Canning approaches graphic design, branding, web and digital projects with a unique, highly collaborative, customer-focused approach.

Collaboration produces the best quality work – working with people who excel in their fields and work on equal terms, who seek to challenge and be challenged.

The primary collaboration is of course with you, the client. By starting with the common goal of strong open communication in this relationship we will achieve a high degree of success in bringing your ideas and products to the world.

Together we will work toward decisions based on the experience of the customer. We will focus on their needs and objectives. Working in this process will bring fresh insights, often challenging original expectations. So you can expect the unexpected.

DV8 Creative began working with Askew in 1994, creating the Pop-Out Toaster - a campaign to grow a database. The die-cut Dualit toaster had response forms in the shape of toast slices. The response was an overwhelming 55% with a positive result on sales.
Subsequently the new mailing list was exploited and the brand quickly became established. "Interesting Things" were initially posted every few months, but this later settled down to a regular six-month calendar and occasional promotions.
Each calendar featured a unique theme and explored different art-direction and techniques such as the "Time's Arrow" calendar here. This was an exploration of the theme of time, with a series of my illustrations of various clocks from the store, a countdown to the year 2000. 
Previous issues featured photo-illustration by Chris Williams, or photo-montage and illustrations by myself.
Client: Askew
Design and art direction: Stephen Canning
Photography: Chris Williams

PO Box 8426, Symonds St 
Auckland 1150

+64 9 845 3225
+64 27 4788419