1995 was a good year for print budgets. For this project I had the opportunity to sit in with (at that time) Saatchi's creatives Matt Simpkins and James Mok to concept a series of print objects for a Levis pitch
This culminated in a series of insert pieces such as the "Dress-o-Matic" - retro with attitude - for locally distributed magazines.
Agency: Saatchi & Saatchi. Art director: James Mok. Copywriter: Matt Simpkins. Design and print production: Stephen Canning. Photography: Steve Rood.