DV8 CREATIVE

IT’S A BIT DIFFERENT

 

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Expect the unexpected*

When you’re the type of person who sees things a bit differently you become aware of design opportunities that might otherwise go unnoticed. When it comes to your brand, product or service, these insights will help set it apart from the rest…

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For over 25 years DV8 Creative has been seeing things a bit differently. Working with like-minded people, creative in their own fields, we provide a personal and unique design service. Designer Stephen Canning approaches graphic design, branding, web and digital projects with a unique, highly collaborative, customer-focused approach.

Collaboration produces the best quality work – working with people who excel in their fields and work on equal terms, who seek to challenge and be challenged.

The primary collaboration is of course with the client, and by starting with the common goal of strong open communication in this relationship we achieve a high degree of success in bringing their ideas and products to the world.

Design Thinking is a proven toolset to help drive design teams toward decisions based on the experience of the customer. It focuses on their needs and objectives. Working in this process brings fresh insights, often challenging original expectations. So you can expect the unexpected.

Red Seal – Effergize B
When the marketing manager of Red Seal asked DV8 Creative to come up with a sell-in campaign for their new vitamin B product, he wanted to try a new approach.
We were directly competing with Berocca which was not then available at supermarkets, and he identified what was popular knowledge – that Berocca was widely used for hangovers.
So, without appearing too authoritative or making misleading claims, we wanted to have a bit of fun while reminding people that vitamin B can help with hangovers.
Photographer Chris Williams and I invented the character of Dr Cringle and with a style recalling the 50s, when advertising seemed so much more naive, began to play with all the myths that have surrounded hangovers through the years.
What we came up with was a set of cards that deal to hangover myths, and a guide book of Cringle anecdotes about achieving and allaying hangovers.
Creative, design and production: Stephen Canning
Co-creative and photography: Chris Williams
Marketing manager: Brandon Wilcox
Print: Focus Printing

Get in touch

PO Box 8426, Symonds St 
Auckland 1150

+64 9 845 3225
+64 27 4788419